A Quick Guide to What Sells (In Music, or Otherwise)

Great products or services that sell: 


• Connect emotionally


• Are simple enough in concept to grasp immediately


• Are remarkable enough to be shared


• Are easy to share and describe


• Are radical enough to exclude some people



Products or services that don’t sell usually: 


Are overly complicated


• Require a huge buy-in immediately, without the customer knowing enough to commit


• Are about the seller, not the customer


• Aren’t remarkable enough to spread


• Don’t have a clear goal



When you’re creating something, start with product and create something remarkable. No amount of marketing is going to sell something that doesn’t fit enough into the first category.