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A Quick Guide to What Sells (In Music, or Otherwise)

A Quick Guide to What Sells (In Music, or Otherwise)

Great products or services that sell: 

 

• Connect emotionally

 

• Are simple enough in concept to grasp immediately

 

• Are remarkable enough to be shared

 

• Are easy to share and describe

 

• Are radical enough to exclude some people

 

 

Products or services that don’t sell usually: 

 

Are overly complicated

 

• Require a huge buy-in immediately, without the customer knowing enough to commit

 

• Are about the seller, not the customer

 

• Aren’t remarkable enough to spread

 

• Don’t have a clear goal

 

 

When you’re creating something, start with product and create something remarkable. No amount of marketing is going to sell something that doesn’t fit enough into the first category. 


Mainstage Mondays: Running Mainstage In Mono, Updated

Mainstage Mondays: Running Mainstage In Mono, Updated

Mainstage Mondays: Free Concert Template

Mainstage Mondays: Free Concert Template

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