Tess’ Country Kitchen

Tess’ Kitchen Cafe in Pelham, TN (population 371) serves country cooking, pizza, and (wait for it) Asian cuisine. They are busy every time I drive by on the way to hike.

There’s a place down the street from me in Nashville, TN (population one million and growing fast) that sells nothing but Nashville-style hot fish sandwiches. They are also busy every day.

If you’re in a small market, it probably makes sense to offer a little of everything. If you’re in a big market, drill down to a specialty.

(And if you sell stuff online from Pelham, TN, you’re still in a big market).